Money & Consumerism

Who Killed the Electric Car — the Documentary

I love this documentary because it brings up so much for discussion.

During the course of history, we’ve had some amazing inventions that have been extremely beneficial to everyone and everything — people and the environment — and yet, the inventions have been thwarted, or actually eliminated. In this case, they actually destroyed all the cars they created.

So, who IS really at fault for this situation? In the movie they list a bunch of possibilities. They are:

  • Consumers
  • Batteries
  • Oil Companies
  • Car Companies
  • Lack of Maintenance Profits
  • Government
  • C.A.R.B. (California Air Resources Board)
  • Hydrogen

Allegedly, the consumers didn’t provide enough demand for the new technology, plus liked the spaciousness and convenience of the old technology. Allegedly, the batteries weren’t as efficient as everyone would like them to be, and were more of an inconvenience. Allegedly, the oil companies didn’t want their business taken away. Allegedly, the car manufacturers didn’t want to be told what to do by a regulatory board. Allegedly, the car parts of the old technology generated huge amounts of income and they were concerned about the loss of that income. Allegedly, the government (most likely pressured by the oil industry and the car manufacturers) did not enforce a zero emission standard. Allegedly, C.A.R.B. reneged on their initial stance because of pressure from both the government and the car companies. Allegedly, the hydrogen fuel cell is touted to be better than the EV technology, yet there are so many barriers to production, it could take 20 years for it actually be something people are able to buy and use. It was also argued that the coal emissions from producing the electricity that would be required to keep these cars on the road would be worse for the environment that leaving things the way they are.

Hmmm…and how does money fit into all this?

To your prosperity,

Sue

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Housing prices and relationships

When I read this article yesterday, by a Wall Street Journal writer who was trying to sell his home, I was reminded of my own situation over ten years ago when I was getting a divorce and needing to see our ‘marriage’ house sold. Our house was a four level split, two levels developed, about 14 years old at the time we were ready to sell, quite run down (we had not done any upgrading) and we had absolutely no desire to fix it up – not even to put a can of paint to the walls.

We had finished one of the basement levels a short while before we decided to sell, so it was  in relatively “still new” condition at the time we decided to sell, but the house mirrored the breakdown of the relationship and lack of love flowing in the house. In order to just “get er done” we ended up taking the first offer given to us, and only ended up with less than a $20,000 gain over that whole time period. In desperation, people are willing to do and accept many things.

A few years later, I decided to purchase my very own house — my very first house — that belonged to me. It was an older home (late 1950’s), and needed some stuff done, but there had been an addition to it, and it looked actually quite amazing once I redid the floors and had a few other things completed. After spending only about $3,000 in improvements, I sold the house a year later for a $50,000 profit. At that time, I was also in a somewhat desperate situation (I was ill at the time, my financial situation was overwhelming, etc.) yet in this case, I was able to feel good about the outcome, and pay down most of my (remaining) debt as a result. Unfortunately, my financial priorities did not allow me to buy another property, which would have been the best situation, and I did learn a valuable lesson. However, I always feel that everything happens for a reason, and am currently very happy with my life the way it turned out.

I know the mortgage situation is really being talked about a lot lately, since the financial impact hits “home,” literally. We all need to have a roof over our heads, and to feel safe in that space. It should always be our sanctuary.

To your properity,

Sue

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Retail Strategies To Be Aware Of

Recently, I had an opportunity to work for a major, international “big box” retail store.  To say it was an eye-opener for me was a huge understatement.  As one of the department managers within the store, I was in my innocence as to why the store was set up a certain way, and the reasoning for the product placement and display methodology.  This article helped me to gain some clarity as to why things were the way they were, and as a consumer, how I can avoid getting caught up in the strategy.  

Enjoy!  

To your prosperity,

Sue

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